Monday, February 9, 2009

comprehensive site for health care marketing

http://healthcaremarketing.ning.com/

Dan Dunlop moderates this site, which is a vast clearinghouse of information on health care marketing. He has taken the time to crawl the web and find good articles, not just linking out to them but providing summaries. He's also got examples of successful print, TV and video campaigns on there.

The site is definitely a first stop if you are an in-house marketing person at a hospital system or other institution, and for sure if you run an agency that wants to break into health care or enhance what it's doing.

This is the article that first grabbed my attention by the way. Obviously I've tried to write on this topic here.

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