Wendy's plays at real authenticity

Is authenticity any more popular than it ever was? Supposedly the next consumer generation (the Y one) has a heightened taste for the real, and Wendy's is responding:



It's a funny ad with a good song (not so much a jingle, but a "jindle," that is, an understated indy pop riff, used as background to a concept, in place of a maddeningly catchy series of three or four notes) that takes good-natured shots at fast food competitors. Claiming Wendy's burgers are more real than others is not a stretch. Sometimes they're assembled a little sloppily, but the meat simulates real meat and the lettuce and tomatoes appear fresh. Their fries are also really good.

"The real is not only what can be reproduced, but that which is always already reproduced. The hyper real." -Jean Baudrillard