Not sure how quantitative the research was that went into the following slideshow, but, it's anecdotally interesting. A very small number of high-profile Fortune 100 CEOs use social media. What's interesting is not that fact, but the fact that somebody could find this out in an afternoon doing online research. It means that a famous person's participation or non-participation in social media puts them only a few degrees of separation way from the rest of us. Your surprise in finding out only 13 CEOs have LinkedIn accounts, or that Warren Buffet isn't following anybody on Twitter, probably lasts as long as the time it took to read this sentence.
The average CEO is already "linked in." She or he got to that position doing actual networking, for which desktop networking is only a supplement. 81% of CEOs don't have a Facebook page. Hopefully the rewards of being that successful include plenty of time to spend with family and friends at sprawling private estates vs. chatting online. These social utilities are for schlubs like us, stuck at our desks.
The underyling assumption seems to be that executive social networking is about perception. If people really need to see you as a technically sophisticated man of the people, you've got a lot more PR work to do than creating a Twitter account. The people here are probably shareholders anyway, who don't want the CEO spending hours a day Tweeting, but generating business.
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