Here's the old one:
Here are the new ones:
and
Feel like there should be some kind of banana pun in closing, but it's not coming to mind.
-Eric Hayward
Thursday, February 4, 2010
Chiquita's new branding
You know those stickers on bananas? Not a likely piece of real estate for inspired branding you'd think, but you have to see this. Design:Related is running an article/interview about designer DJ Neff, who created new sticker designs for Chiquita. Very bold strategy for a classic brand, beautifully executed.
Here are the new ones:
and
Feel like there should be some kind of banana pun in closing, but it's not coming to mind.
-Eric Hayward
Here are the new ones:
and
Feel like there should be some kind of banana pun in closing, but it's not coming to mind.
-Eric Hayward
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2 comments:
I'm totally buying bananas then next time I'm at the store. You best believe they will be Chiquita.
Thanks for the comment Brennan - yeah, I expect the brand will be reintroduced to creatives and hipsters alike, either to complement lefty organic diets or counteract the smokes and partying, these lifestyles evenly split within the type. Share some of your stuff with me too and we'll post it.
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