TheDieline spotlights standout student work from package design competition

Masters student at Escola Superior de Disseny José Luis García Eguiguren developed the following for a package design assignment asking students to create an elegant product line for a famous chef. (full article).

The type is simple but memorable, one part of a clean and attractive layout that also showcases photography nicely.

From a strategy standpoint, Eguiguren manages to feature Ramsay's presence tastefully (the half-hidden black/white photo placed in the corner) in a way that's visible but not overwhelming and allows the colors to stand out. The food and the chef get equal treatment, with taste. More:

As shown in the kiwi example, some of the packaging switches up the way Ramsay himself is treated. In general, some of the food photography could be rethought --- the salmon didn't look so appetizing --- but that doesn't detract from the creativity and intelligence of his overall approach.